Bobby Bengal · Case studies

●  Bobby Bengal · Creative Director & Marketing Leader

Different rooms. Same discipline.

Creative director and marketing leader with 10+ years across brand, content, campaigns, and production. I've built a brand from zero, led a creative team, run marketing for a law firm, and spent over a decade building one artist's world.

At a glance

Leadership
  • Head of Brand Commyn, 2025 to now
  • Marketing Director Epstein Ostrove, 2024
  • Creative Director 1SEO Digital Agency, 2023
  • Creative Director 1Eight, 2019 to 2021
  • Creative Director & Tour Manager Nurko, 2015 to now
Worked with

Sony Music, Capitol Records, Universal Music, Ultra, 300 Entertainment, Trap Nation, Withings, Princeton University

What I do
  • Brand strategy and positioning
  • Creative direction
  • Content and social
  • Integrated campaigns
  • Video production
  • Team leadership

On the record

Results you can check

Every number here is either public and linked to its source, or a figure from my own work history.

Top 10Sideways debuted Top 10 on Billboard's Hot Dance/Electronic Songs chart, May 2021Billboard Grammy-nominatedSideways appears on Illenium's Fallen Embers, nominated for Best Dance/Electronic Music Album at the 2022 GrammysRecording Academy
500M+Cumulative streams and engagements across Nurko's releases, collaborations, and channelsNurko, 2015 to now
81M+Spotify streams across Nurko's five most popular tracks, led by Sideways at 45M+Spotify 62M+Views on the Halsey "Without Me" remix by Nurko and Miles AwayYouTube · Trap Nation
HundredsOf tour dates across North America, South America, Asia, and Europe as creative director and tour managerNurko
Team of 7Designers, video editors, and strategists I led as creative director1SEO, 2023
75+Integrated campaigns for 50+ clients as creative director1Eight, 2019 to 2021
$50K to $100KVideo productions I've directed and owned from concept to deliveryNurko

Public counts retrieved October 2026. Nurko's numbers reflect the artist's whole career. The music drives them, and I've directed the creative around it since 2015.

Commyn · Head of Brand · 2025 to now

A brand built from zero.

Commyn is a Miami platform where real residents post video reviews of the buildings they live in. I built the brand from the ground up, renamed it from Dwelloo, and wrote the plan to launch it in Miami.

Commyn homepage: What's it really like living inside Miami buildings
Live at commyn.ioVisit the site
The challenge

Apartment listings show the pool and skip the parking, the noise, and the elevator wait. Commyn needed a brand people would trust to tell them the truth about a building.

My role

Head of Brand, working directly with the founding team. I own positioning, identity, voice, the website, social, and launch.

The approach

Lead with the renter's real question. The homepage asks it outright, and every surface keeps the same plain, local, slightly cheeky voice.

Commyn homepage section explaining how it works and the Before you get the key, get the tea call to action
Completed
  • Brand built from the ground up
  • Full rebrand from Dwelloo to Commyn
  • Positioning for renters, creators, property managers, and real estate partners
  • Identity, voice, and website
  • Social channels and launch assets
  • Integrated Miami launch strategy
In motion
  • Miami launch across creator partnerships, local media, organic social, paid media, and community outreach, all pointing to one sign-up

Nurko · Creative Director & Tour Manager · 2015 to now

Eleven years building one artist's world.

Nurko makes the music. I've built everything people see: the identity, release campaigns, videos, social, merch, live visuals, and the tours themselves.

  • Billboard Top 10Sideways with Illenium and Valerie Broussard, on the Grammy-nominated album Fallen Embers
  • 500M+Cumulative streams and engagements across Nurko's releases, collaborations, and channels. The music drives that number. My part is the creative around it.
  • Hundreds of datesToured across North America, South America, Asia, and Europe
Nurko on stage under a wall of white beams, NURKO on the LED screen
Pyrotechnics firing across the stage during a Nurko set
NURKO on the LED screen above the crowd
A branded stage build lit in blue at night
Nurko stage at an outdoor festival at dusk, mountains behind
Nurko at the decks facing a festival crowd

Live, 2025. Stage and screen creative, show direction, and touring production.

Still from the Blindspot official video

Blindspot // Better Off Lonely

506K views
Sideways lyric video title card

Sideways

3.8M views
Still from the Halsey Without Me remix

Without Me remix, Trap Nation

62.7M views
golden hour remix artwork

golden hour remix, JVKE

642K views
Save Me acoustic visualizer still

Save Me, acoustic

395K views

Every release was planned to feed every channel: the hero video, vertical cuts for Reels and TikTok, behind-the-scenes, and live capture from the road.

"Guess the singer," unreleased music teased as a game ↗ "Should I drop this VIP?" Fans vote on the release ↗

YouTube view counts are public, retrieved October 2026.

Content production

Film for a health-tech brand and a university

Two production engagements. I wasn't running their marketing. I was the one behind the camera and in the edit, making sure the work held their standard.

Withings

Independent, project-based contracts for social and commercial content. I filmed, produced, edited, and curated work that shows the products in real life rather than on a spec sheet.

A Withings event on the court at Barclays Center, Brooklyn

On the court at Barclays Center

Event film
A Withings team member explaining a product at a booth

Product explainer

Social content

A technical product and a legal process have the same problem. People have to understand it before they'll trust it.

All three Withings films on bobbybengal.com ↗

Princeton University

Commissioned films built for digital and social. My role was production and content creation: real people and real moments, finished to the standard the university expects.

A Princeton runner leading a pack on an indoor track

Track and field

Athletics
Meet announcers at the officials' table

Behind the meet

Human story
Hands holding a handwritten card beside an open case

Campus story

Institutional film

Label and channel work

Campaign content for the music industry

Project work through Bobby Bengal Creative and my years at LAE Records and 1Eight. Depending on the job, I directed, produced, edited, or built campaign assets.

Frame from Capitol Records campaign video

Capitol Records

Campaign video
Frame from Sony Music studio session video

Sony Music

Release content
Frame from Ultra Music video: a festival crowd

Ultra Music

Release visuals
Frame from Universal Music campaign video

Universal Music

Campaign assets
Title card from a 300 Entertainment release video

300 Entertainment

Release content
Trap Nation Radio podcast shown on a phone

Trap Nation

Channel content

The path

Twelve years, in order

  1. 2014LAE RecordsCreative Director & Video Director, New York. Artist branding, release campaigns, music videos.
  2. 2015Nurko & Bobby Bengal CreativeCreative director and tour manager for Nurko. Brand, content, and production work for labels, brands, and institutions.
  3. 20191EightCreative Director. 75+ integrated campaigns for 50+ clients.
  4. 20231SEO Digital AgencyCreative Director. Led a seven-person creative team.
  5. 2024Epstein OstroveMarketing Director. Brand, social, content, and creative communications for a litigation and trial firm.
  6. 2025CommynHead of Brand. Built and renamed the brand, and planned its Miami launch.

Bobby Bengal

Let's talk about what you're building.

Based in New Jersey. Open to Creative Director, Marketing Director, and Head of Brand roles, on-site, hybrid, or remote, and to relocating for the right one.

bengalbobby26@gmail.com → Full portfolio ↗ LinkedIn ↗